+971 4 391 8658 | Fax: +971 4 391 8627

Introduction

We are a publishing house catering to the educational needs of schools, educational institutions and organisations across the Middle East and Africa, both in public and private domains. With a range of Schools and English Language Learning and Teaching materials, we publish with the belief that ‘one size does not fit all’, always keeping in mind the individual learner. At Alpha Publishing, w...

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Values

At Alpha, we follow a set of principles that guides our publishing philosophy, strategy and every aspect of our business operations. 1. Life-long Learning: we make constant endeavours to bring global experience, expertise and best practices into what we publish, while bearing in mind our region’s current and future learning and teaching requirements in K - 12 Education and ELT sectors. 2. ...

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We are a publishing house catering to the educational needs of schools, educational institutions and organisations across the Middle East and Africa, both in public and private domains. With a range of Schools and English Language Learning and Teaching materials, we publish with the belief that ‘one size does not fit all’, always keeping in mind the individual learner.
At Alpha Publishing, we believe in the power of education and that continuous learning is the best means of improving the lives of individuals and of enhancing the standards and quality of our communities.

Education is the Future

Our well-established and experienced publishing teams are mindful about different types of learners who come from varying national and cultural backgrounds. Our publishing strategy is set on the very motto – we are the publisher for the learners in the region. Coupled with the latest technology and innovative learning and teaching tools, we pay the utmost attention to the delivery of globally recognized and culturally appropriate content. Investing in education is investing in the future leaders of our communities and future generations of the region.

High Standards and Quality

Both our ELT and Schools publishing teams meticulously prepare programmes and course books of high quality and standards that are attuned to the learning and teaching context and environment of the schools and institutes in the region. The road to student achievement and success is paved with materials with appropriate pedagogy and teaching methods, blended with critical and analytical thinking elements.

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Our vision is to become the region’s leading publisher in the education domain by producing the highest-quality programmes for K – 12 Education and English Language Teaching and Learning materials and courses. We plan to use our global expertise to create products of international acclaim, which are published in the region, for the region. Through this innovative approach to regional publishing, we hope to better the education of our future generations and communities, as well as improving employability within the region.

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Our mission is to provide our region with educational materials and courses which will maintain international standards, against a background which is relative to our region’s cultures and traditions. We believe that students, children or adults, can improve their quality of life through education, and our materials will allow them to compete on a global stage.

We are a publishing house catering to the educational needs of schools, educational institutions and organisations across the Middle East and Africa, both in public and private domains. With a range of Schools and English Language Learning and Teaching materials, we publish with the belief that ‘one size does not fit all’, always keeping in mind the individual learner.
At Alpha Publishing, we believe in the power of education and that continuous learning is the best means of improving the lives of individuals and of enhancing the standards and quality of our communities.

Education is the Future

Our well-established and experienced publishing teams are mindful about different types of learners who come from varying national and cultural backgrounds. Our publishing strategy is set on the very motto – we are the publisher for the learners in the region. Coupled with the latest technology and innovative learning and teaching tools, we pay the utmost attention to the delivery of globally recognized and culturally appropriate content. Investing in education is investing in the future leaders of our communities and future generations of the region.

High Standards and Quality

Both our ELT and Schools publishing teams meticulously prepare programmes and course books of high quality and standards that are attuned to the learning and teaching context and environment of the schools and institutes in the region. The road to student achievement and success is paved with materials with appropriate pedagogy and teaching methods, blended with critical and analytical thinking elements.

At Alpha, we follow a set of principles that guides our publishing philosophy, strategy and every aspect of our business operations.

1. Life-long Learning: we make constant endeavours to bring global experience, expertise and best practices into what we publish, while bearing in mind our region’s current and future learning and teaching requirements in K – 12 Education and ELT sectors.

2. Result Orientation: at Alpha know that enhancing teaching and learning outcomes is a key element for measurable impacts.

3. Publishing Excellence: we ensure that what we publish is reliable and trustworthy, both globally and regionally. We welcome the involvement of the community in our efforts to develop content for the region, while assuring the best quality and standards for our end products.

4. Innovative and Futuristic: we ensure that all of our products are research-based. We encourage innovation in our publications, which we believe will help us to publish next generation solutions for the learners.

5. Latest Technology: high level of awareness on the importance of technology to produce cutting-edge programmes and courses for the educational transformation of the community

 

Our KG English Language Art (ELA) and Math products assist students in mastering the basic tools of these topics in a friendly, fun and colorful manner. Our products include various components such as, student books, teacher’s edition, lesson plans, anchor activities, differentiated cards, multiple intelligences activity cards and more. These various components provide teachers with various options to assist students reach their full potential.

If you would like to learn more about our KG material, please email us at askme@alphaedu.info.

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Our research-based English Language Art (ELA) books are ideal resources for students to master the foundational language, reading, and writing skills.
Our CCSS based products are created to help prepare students for the next academic level by providing clear and consistent learning goals.
No child is neglected as our books meet the needs of our diverse learners. The various activities enable teachers to inspire every student in the classroom.

If you would like to learn more about our English Language Art books, please email us at askme@alphaedu.info.

Our research-based Math books are based on the Common Core State Standard. These books include illustrations, models and activities that provide students with a rich learning experience and expose students to opportunities to practice mathematics in a fun way. The books also propose different learning strategies when teaching mathematical concepts to relate them to real life experiences. Our books are equipped with resources to allow differentiated instructions, for teachers to adapt their approaches to fit all students in the classrooms.

If you would like to learn more about our Math books, please email us at askme@alphaedu.info.

Our comprehensive research-based Science programs have been designed according to the NGSS. The books will help students to master the science concepts by engaging in three different levels of exercises: directed, guided, and full practices. STEAM – Science, Technology, Engineering, Art, Mathematics – projects are introduced at the end of each chapter to deepen the students’ understanding and to promote creativity by applying their scientific knowledge to solve practical problems. The books adapt the 5-Es instructional model: engage, explore, explain, elaborate and evaluate, along with interactive, visual, and different learning strategies to meet the needs of all learners. These books integrate mathematics and language art into science education.

If you would like to learn more about our Science programs, please email us at askme@alphaedu.info.

Our literature products are based on the Common Core State Standards. The materials reflect a diversity of cultural backgrounds .Our books are not only literature books that present literary terms and works but they also demonstrate other skills like grammar, vocabulary and linguistics . As we respect and value the differences among the students, we have structured our books in a way which provides educators and teachers with a variety of different sources for instruction and assessment.

If you would like to learn more about our literature products, please email us at askme@alphaedu.info.

Schools Programs

Alpha Publishing products, which are based on Common Core State Standards (CCSS) and Next Generation Science Standards (NGSS), are designed to assist students advance in their life and education. Though these products are American based, they are created for learners from various national and cultural backgrounds. Moreover, we offer a variety of resources to support teachers in attending to a versatile classroom.
If you would like to learn more, please email us at askme@alphaedu.info.

English Language Learning

At Alpha Publishing, we produce a wide range of English Language materials for young learners and adults, for teachers and institutions, and for companies and individuals looking to improve their English. Our materials are especially adapted to be culturally appropriate and relative to the MEA region, and follow the Common European Framework of Reference, allowing our learners to measure their pro...

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English for Specific Purposes

For those who are looking to learn or improve their English for a specific industry or market, Alpha Publishing has the books to make that happen. We currently cover Transport and Logistics; Construction; Commerce; Mechanics, Electronics and Technical Assistance; Tourism; and Cooking, Catering and Reception, and have many more to come. As with all of our titles, these are carefully compiled accord...

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At Alpha Publishing, we produce a wide range of English Language materials for young learners and adults, for teachers and institutions, and for companies and individuals looking to improve their English. Our materials are especially adapted to be culturally appropriate and relative to the MEA region, and follow the Common European Framework of Reference, allowing our learners to measure their progression on an international scale, with content which is familiar and relatable.

Alpha Publishing stands out from the crowd due to our experience in tailoring our programmes to suit institutional or company needs. If you would like to know more about these services, please email askme@alphaedu.info.

Our Young Learners materials are designed to instil and encourage a love of learning English. We know that Young Learners, ranging from kindergarten level to 12 years old, respond naturally to language but must be engaged with exciting and captivating content. We publish books and courses which will attract young learners, with new and exciting themes, while maintaining appropriate and relative contexts for the region. Our courses for kindergarten, primary and self-study lead children through a world in which English is not an entirely foreign concept, as it is taught following an international framework, but against a backdrop which reflects the cultures and traditions of the MEA region.

If you would like to know more about these materials, please email askme@alphaedu.info.

Super English

  • Alpha publishes a variety of print and digital English materials to suit the needs of any adult learner. We publish courses specifically aimed at preparing students for CEPA, IELTS, TOEFL and TOEIC examinations, all of which are leveled according to the Common European Framework of Reference, allowing all learners to measure their achievements against an international scale. We also produce self-study courses, providing high-quality material for those who wish to improve their English for work or for travel. All of our titles have been carefully created with regional cultures and traditions in mind, so that English can be learned in a familiar context and is packed full of English language which will be useful for those living and working in the region.

    For further information about our titles which are written for specific industries, please see our English for Specific Purposes page.

    Our extensive digital learning programme has been developed, in consultation with international businesses and the British Broadcasting Corporation (the BBC), to create an English course which can be used across the board, from executives to assistants. It provides situational English, tailored to business dealings, and allows businesses to track employee progress and witness fantastic results. For more information on this course, and how we can adapt it to suit a specific business need, please email askme@alphaedu.info.

    Target English

  • For those who are looking to learn or improve their English for a specific industry or market, Alpha Publishing has the books to make that happen. We currently cover Transport and Logistics; Construction; Commerce; Mechanics, Electronics and Technical Assistance; Tourism; and Cooking, Catering and Reception, and have many more to come. As with all of our titles, these are carefully compiled according to the Common European Framework of Reference and are adapted to be relative to the region, in terms of cultural and religious values.

    These titles are perfect for self-study or classroom use, and can be adapted to suit educational establishments and business needs. For more information on adaptions tailored for your institution or business, please email askme@alphaedu.info.

    • Present English for Commerce
    • Present English for Mechanics, Electronics & Technical Assistance
    • Present English for Tourism
    • Present English for Construction
    • Present English for Cooking, Catering & Reception
    • Present English for Transport & Logistics
    Present English for Commerce
    Present English for Commerce is specifically designed for students who are studying for a career in commerce, business and finance.It introduced the vocabulary and the language functions specific to this language sector and includes practice exercises in all four skills - reading, writing, speaking and listening.This course has been developed for those studying in the Middle East and Africa, allowing learners to enhance their English within a relevant and relative context.
    Present English for Mechanics, Electronics & Technical Assistance
    Present English for Mechanics, Electronics & Technical Assistance is specifically designed for students who are studying for a career in Mechanics and engineering.It introduces the vocabulary and the language functions specific to this language sector, and includes practice exercises in all four skills - reading, writing, speaking and listening.This course has been developed for those studying in the Middle East and Africa, allowing learners to enhance their English within a relevant and relative context.
    Present English for Tourism
    Present English for Tourism is specifically designed for students who are studying for a career in the tourism industry.It introduces the vocabulary and the language functions specific to this language sector, and includes practice exercises in all four skills - reading, writing, speaking and listening.This course has been developed for those studying in the Middle East and Africa, allowing learners to enhance their English within a relevant and relative context.
    Present English for Construction
    Present English for Construction is specifically designed for students who are studying for a career in the construction industry.It introduces the vocabulary and the language functions specific to this language sector, and includes practice exercises in all four skills - reading, writing, speaking and listening.This course has been developed for those studying in the Middle East and Africa, allowing learners to enhance their English within a relevant and relative context.
    Present English for Cooking, Catering & Reception
    Present English for Cooking, Catering & Reception is specifically designed for students who are studying for a career in the catering industry.It introduces the vocabulary and the language functions specific to this language sector, and includes practice exercises in all four skills - reading, writing, speaking and listening.This course has been developed for those studying in the Middle East and Africa, allowing learners to enhance their English within a relevant and relative context.
    Present English for Transport & Logistics
    Present English for Transport & Logistics is specifically designed for students who are studying for a career in the transport, logistics & aviation industries.It introduces the vocabulary and the language functions specific to this language sector, & includes practice exercises in all four skills - reading, writing, speaking & listening.This course has been developed for those studying in the Middle East and Africa, allowing learners to enhance their English within a relevant & relative context.

    We assist teachers directly through our teacher’s packages, as well as through our sister company Smart Education.

    All the programmes that we publish have Teacher’s packages that contain all the essential materials for getting started. Our Teacher’s packages for schools include:

    • Teacher’s Edition
    • Mutiple Intellegence Activity Kits
    • Anchor Activities and Differentiated Cards
    • Lesson Plans
    • Interactive Games and PowerPoint Presentations
    • Graphic Organisers
    • Full Assessment packages

    For our ELT products, our teacher’s packages include:

    • Teacher’s Book
    • Audio CD
    • Supplements
    • Test-makers and additional digital materials

    Smart Education LLC, based in Dubai, was established by a group of experienced educators in order to provide next generation content and curriculum, as well as assessment. Our main objective is delivery of learning and teaching materials to all types of educational institutions and organizations who are keen to provide their students and trainees with more localized products.

    We offer high quality learning and teaching materials blended with the latest technology, for schools and institutions, in order to facilitate better learning and teaching outcomes. In doing so, we trust that our support and assistance will help our communities develop in a concise and precise fashion, attaining high standards of education, and thus, better quality of life in an ever-changing and challenging world.

    For further details please contact Smart Education at askme@smarteducation.ae.

    Coming soon

     

    Get In Touch

    Office 901, Clover Bay Tower Business Bay,
          Dubai, UAE
          PO BOX 93034
     askme@alphaedu.info
    Tel:+971 4 391 8658 | Fax: +971 4 391 8627
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    Coming Soon

    Coming soon

    Smart Education LLC, based in Dubai, was established by a group of experienced educators in order to provide next generation content and curriculum, as well as assessment. Our main objective is delivery of learning and teaching materials to all types of educational institutions and organizations who are keen to provide their students and trainees with more localized products.

    We offer high quality learning and teaching materials blended with the latest technology, for schools and institutions, in order to facilitate better learning and teaching outcomes. In doing so, we trust that our support and assistance will help our communities develop in a concise and precise fashion, attaining high standards of education, and thus, better quality of life in an ever-changing and challenging world.

    Thank you, we have received your message.

    TARGET ENGLISH is a motivating, easy-to-use, four-level course which takes learners from Elementary through to Upper-Intermediate level. The comprehensive syllabus provides thorough grammar, vocabulary and skills work, builds students’ language awareness, and encourages fluency and self-confidence. The course has been specially adapted for the Middle Eastern and African markets, allowing the learner to improve their English within a relative and relevant context.

    Features

    – Clearly structured units
    – Double linguistic input in each unit
    – Focus on authentic real-world language
    – Clearly structured grammar presentations
    – Extensive recycling and review of language
    – Exploitation of different learning styles and mixed-ability features
    – Culture, CLIL and Literature lessons in every unit
    – Graded and practical study-skills guide
    – Grammar reinforcement with extensive explanations and practice in the Workbook

    For the teacher

    – Step-by-step teaching notes, tips and background notes on cultural issues
    – Wide offer of photocopiable testing materials

    Course components

    Student’s Book, Workbook, Audio CDs, Teacher’s Resource Pack, Class Audio CDs, Interactive e-books coming soon!

  • TARGET ENGLISH is a motivating, easy-to-use, four-level course which takes learners from Elementary through to Upper-Intermediate level. The comprehensive syllabus provides thorough grammar, vocabulary and skills work, builds students’ language awareness, and encourages fluency and self-confidence. The course has been specially adapted for the Middle Eastern and African markets, allowing the learner to improve their English within a relative and relevant context.

    Features

    – Clearly structured units
    – Double linguistic input in each unit
    – Focus on authentic real-world language
    – Clearly structured grammar presentations
    – Extensive recycling and review of language
    – Exploitation of different learning styles and mixed-ability features
    – Culture, CLIL and Literature lessons in every unit
    – Graded and practical study-skills guide
    – Grammar reinforcement with extensive explanations and practice in the Workbook

    For the teacher

    – Step-by-step teaching notes, tips and background notes on cultural issues
    – Wide offer of photocopiable testing materials

    Course components

    Student’s Book, Workbook, Audio CDs, Teacher’s Resource Pack, Class Audio CDs, Interactive e-books coming soon!

  • TARGET ENGLISH is a motivating, easy-to-use, four-level course which takes learners from Elementary through to Upper-Intermediate level. The comprehensive syllabus provides thorough grammar, vocabulary and skills work, builds students’ language awareness, and encourages fluency and self-confidence. The course has been specially adapted for the Middle Eastern and African markets, allowing the learner to improve their English within a relative and relevant context.

    Features

    – Clearly structured units
    – Double linguistic input in each unit
    – Focus on authentic real-world language
    – Clearly structured grammar presentations
    – Extensive recycling and review of language
    – Exploitation of different learning styles and mixed-ability features
    – Culture, CLIL and Literature lessons in every unit
    – Graded and practical study-skills guide
    – Grammar reinforcement with extensive explanations and practice in the Workbook

    For the teacher

    – Step-by-step teaching notes, tips and background notes on cultural issues
    – Wide offer of photocopiable testing materials

    Course components

    Student’s Book, Workbook, Audio CDs, Teacher’s Resource Pack, Class Audio CDs, Interactive e-books coming soon!

  • Super English Speaking & Listening is a seven-level course especially designed for young learners of English, in the Middle East and Africa, from beginner to intermediate ability. It has been developed to help learners to dramatically improve both their speaking and listening skills. Learners are introduced to basic sentences, vocabulary and every day questions that are essential for young English speakers.

    Super English Speaking & Listening will allow all English learners to become more confident not only in their test-taking skills, but also in their English communication skills.

    Features

    • Basic conversation patterns and essential vocabulary
    • Photos and illustrations to help students understanding
    • 12 Trial Tests, 4 Review Tests and a Final Test for check up
    • A Workbook that enhances vocabulary, pronunciation and writing
    • An audio programme that provides a reading of the Student Book as well as the listening materials for the tests

    Components

    • Student Book, Workbook, Teacher’s Book and MP3 CD
  • Super English Reading & Writing is a seven-level course especially designed for young learners of English, in the Middle East and Africa, from beginner to intermediate ability. It has been developed to help learners to dramatically improve both their reading and writing skills. Learners will experience stories covering a variety of genres that are both interesting and informative. Following these stories, learners will be able to create concrete pieces of writing which will incorporate the target patterns.

    Super English Reading & Writing will allow all English learners to develop the ability to read freely and to write with greater confidence.

    Features

    • Organised guides to every stage of reading and writing
    • Vocabulary categorised thematically
    • Diverse genres with fun and educational stories
    • Core grammer patterns for English learners
    • Writing Point sections with multiple exercises to develop accurate writing
    • Specially developed with Middle Eastern and African students in mind

    Components

    • Student Book, Workbook, Teacher’s Book and MP3 CD
  • TARGET ENGLISH is a motivating, easy-to-use, four-level course which takes learners from Elementary through to Upper-Intermediate level. The comprehensive syllabus provides thorough grammar, vocabulary and skills work, builds students’ language awareness, and encourages fluency and self-confidence. The course has been specially adapted for the Middle Eastern and African markets, allowing the learner to improve their English within a relative and relevant context.

    Features

    • Clearly structured units
    • Double linguistic input in each unit
    • Focus on authentic real-world language
    • Clearly structured grammar presentations
    • Extensive recycling and review of language
    • Exploitation of different learning styles and mixed-ability features
    • Culture, CLIL and Literature lessons in every unit
    • Graded and practical study-skills guide
    • Grammar reinforcement with extensive explanations and practice in the Workbook

    For the teacher

    • Step-by-step teaching notes, tips and background notes on cultural issues
    • Wide offer of photocopiable testing materials

    Course components

    Student’s Book, Workbook, Audio CDs, Teacher’s Resource Pack, Class Audio CDs, Interactive e-books coming soon!
    Click here to download mp3 audio files

    TARGET ENGLISH is a motivating, easy-to-use, four-level course which takes learners from Elementary through to Upper-Intermediate level. The comprehensive syllabus provides thorough grammar, vocabulary and skills work, builds students’ language awareness, and encourages fluency and self-confidence. The course has been specially adapted for the Middle Eastern and African markets, allowing the learner to improve their English within a relative and relevant context.

    Features

    • Clearly structured units
    • Double linguistic input in each unit
    • Focus on authentic real-world language
    • Clearly structured grammar presentations
    • Extensive recycling and review of language
    • Exploitation of different learning styles and mixed-ability features
    • Culture, CLIL and Literature lessons in every unit
    • Graded and practical study-skills guide
    • Grammar reinforcement with extensive explanations and practice in the Workbook

    For the teacher

    • Step-by-step teaching notes, tips and background notes on cultural issues
    • Wide offer of photocopiable testing materials

    Course components

    Student’s Book, Workbook, Audio CDs, Teacher’s Resource Pack, Class Audio CDs, Interactive e-books coming soon!
    Click here to download mp3 audio files

    TARGET ENGLISH is a motivating, easy-to-use, four-level course which takes learners from Elementary through to Upper-Intermediate level. The comprehensive syllabus provides thorough grammar, vocabulary and skills work, builds students’ language awareness, and encourages fluency and self-confidence. The course has been specially adapted for the Middle Eastern and African markets, allowing the learner to improve their English within a relative and relevant context.

    Features

    • Clearly structured units
    • Double linguistic input in each unit
    • Focus on authentic real-world language
    • Clearly structured grammar presentations
    • Extensive recycling and review of language
    • Exploitation of different learning styles and mixed-ability features
    • Culture, CLIL and Literature lessons in every unit
    • Graded and practical study-skills guide
    • Grammar reinforcement with extensive explanations and practice in the Workbook

    For the teacher

    • Step-by-step teaching notes, tips and background notes on cultural issues
    • Wide offer of photocopiable testing materials

    Course components

    Student’s Book, Workbook, Audio CDs, Teacher’s Resource Pack, Class Audio CDs, Interactive e-books coming soon!

    Click here to download mp3 audio files

    TARGET ENGLISH is a motivating, easy-to-use, four-level course which takes learners from Elementary through to Upper-Intermediate level. The comprehensive syllabus provides thorough grammar, vocabulary and skills work, builds students’ language awareness, and encourages fluency and self-confidence. The course has been specially adapted for the Middle Eastern and African markets, allowing the learner to improve their English within a relative and relevant context.

    Features

    • Clearly structured units
    • Double linguistic input in each unit
    • Focus on authentic real-world language
    • Clearly structured grammar presentations
    • Extensive recycling and review of language
    • Exploitation of different learning styles and mixed-ability features
    • Culture, CLIL and Literature lessons in every unit
    • Graded and practical study-skills guide
    • Grammar reinforcement with extensive explanations and practice in the Workbook

    For the teacher

    • Step-by-step teaching notes, tips and background notes on cultural issues
    • Wide offer of photocopiable testing materials

    Course components

    Student’s Book, Workbook, Audio CDs, Teacher’s Resource Pack, Class Audio CDs, Interactive e-books coming soon!

    Click here to download mp3 audio files

    Super English Reading & Writing is a seven-level course especially designed for young learners of English, in the Middle East and Africa, from beginner to intermediate ability. It has been developed to help learners to dramatically improve both their reading and writing skills. Learners will experience stories covering a variety of genres that are both interesting and informative. Following these stories, learners will be able to create concrete pieces of writing which will incorporate the target patterns.

    Super English Reading & Writing will allow all English learners to develop the ability to read freely and to write with greater confidence.

    Features

    • Organised guides to every stage of reading and writing
    • Vocabulary categorised thematically
    • Diverse genres with fun and educational stories
    • Core grammer patterns for English learners
    • Writing Point sections with multiple exercises to develop accurate writing
    • Specially developed with Middle Eastern and African students in mind

    Components

    • Student Book, Workbook, Teacher’s Book and MP3 CD
  • Super English Speaking & Listening is a seven-level course especially designed for young learners of English, in the Middle East and Africa, from beginner to intermediate ability. It has been developed to help learners to dramatically improve both their speaking and listening skills. Learners are introduced to basic sentences, vocabulary and every day questions that are essential for young English speakers.

    Super English Speaking & Listening will allow all English learners to become more confident not only in their test-taking skills, but also in their English communication skills.

    Features

    • Basic conversation patterns and essential vocabulary
    • Photos and illustrations to help students understanding
    • 12 Trial Tests, 4 Review Tests and a Final Test for check up
    • A Workbook that enhances vocabulary, pronunciation and writing
    • An audio programme that provides a reading of the Student Book as well as the listening materials for the tests

    Components

    • Student Book, Workbook, Teacher’s Book and MP3 CD
  • For those who are looking to learn or improve their English for a specific industry or market, Alpha Publishing has the books to make that happen. We currently cover Transport and Logistics; Construction; Commerce; Mechanics, Electronics and Technical Assistance; Tourism; and Cooking, Catering and Reception, and have many more to come. As with all of our titles, these are carefully compiled according to the Common European Framework of Reference and are adapted to be relative to the region, in terms of cultural and religious values.

    These titles are perfect for self-study or classroom use, and can be adapted to suit educational establishments and business needs. For more information on adaptions tailored for your institution or business, please email askme@alphaedu.info.

    TARGET ENGLISH is a motivating, easy-to-use, four-level course which takes learners from Elementary through to Upper-Intermediate level. The comprehensive syllabus provides thorough grammar, vocabulary and skills work, builds students’ language awareness, and encourages fluency and self-confidence. The course has been specially adapted for the Middle Eastern and African markets, allowing the learner to improve their English within a relative and relevant context.

    Features

    • Clearly structured units
    • Double linguistic input in each unit
    • Focus on authentic real-world language
    • Clearly structured grammar presentations
    • Extensive recycling and review of language
    • Exploitation of different learning styles and mixed-ability features
    • Culture, CLIL and Literature lessons in every unit
    • Graded and practical study-skills guide
    • Grammar reinforcement with extensive explanations and practice in the Workbook

    For the teacher

    • Step-by-step teaching notes, tips and background notes on cultural issues
    • Wide offer of photocopiable testing materials

    Course components
    Student’s Book, Workbook, Audio CDs, Teacher’s Resource Pack, Class Audio CDs, Interactive e-books coming soon!

    • Present English for Commerce
    • Present English for Mechanics, Electronics & Technical Assistance
    • Present English for Tourism
    • Present English for Construction
    • Present English for Cooking, Catering & Reception
    • Present English for Transport & Logistics
    Present English for Commerce
    Present English for Commerce is specifically designed for students who are studying for a career in commerce, business and finance.It introduced the vocabulary and the language functions specific to this language sector and includes practice exercises in all four skills - reading, writing, speaking and listening.This course has been developed for those studying in the Middle East and Africa, allowing learners to enhance their English within a relevant and relative context.
    Present English for Mechanics, Electronics & Technical Assistance
    Present English for Mechanics, Electronics & Technical Assistance is specifically designed for students who are studying for a career in Mechanics and engineering.It introduces the vocabulary and the language functions specific to this language sector, and includes practice exercises in all four skills - reading, writing, speaking and listening.This course has been developed for those studying in the Middle East and Africa, allowing learners to enhance their English within a relevant and relative context.
    Present English for Tourism
    Present English for Tourism is specifically designed for students who are studying for a career in the tourism industry.It introduces the vocabulary and the language functions specific to this language sector, and includes practice exercises in all four skills - reading, writing, speaking and listening.This course has been developed for those studying in the Middle East and Africa, allowing learners to enhance their English within a relevant and relative context.
    Present English for Construction
    Present English for Construction is specifically designed for students who are studying for a career in the construction industry.It introduces the vocabulary and the language functions specific to this language sector, and includes practice exercises in all four skills - reading, writing, speaking and listening.This course has been developed for those studying in the Middle East and Africa, allowing learners to enhance their English within a relevant and relative context.
    Present English for Cooking, Catering & Reception
    Present English for Cooking, Catering & Reception is specifically designed for students who are studying for a career in the catering industry.It introduces the vocabulary and the language functions specific to this language sector, and includes practice exercises in all four skills - reading, writing, speaking and listening.This course has been developed for those studying in the Middle East and Africa, allowing learners to enhance their English within a relevant and relative context.
    Present English for Transport & Logistics
    Present English for Transport & Logistics is specifically designed for students who are studying for a career in the transport, logistics & aviation industries.It introduces the vocabulary and the language functions specific to this language sector, & includes practice exercises in all four skills - reading, writing, speaking & listening.This course has been developed for those studying in the Middle East and Africa, allowing learners to enhance their English within a relevant & relative context.